Sonu Company was created through personal experiences and the questions/struggles our friends faced when wanting to start this process. We got tons of feedback that they didn’t feel they were getting transparent and honest answers but they also weren’t given the right information to make an informed decision. 

To fill that void, we wanted Sonu Company to provide it all:  A place for you and your partner to go and find inspiration, a guided 1:1 experience to create the ring of their(and your) dreams. When you decide to propose, we want you to feel those butterflies, that excitement, and not have to worry about am I getting a good price or am I getting a quality diamond? Flow?  We pride ourselves on transparency, quality and affordability, and education.

About Us

We’re Payal and Kajal, sisters, third generation jewelers, and budding entrepreneurs.

Payal is a Chapman Alum and Kajal is a collegiate athlete & Whittier College Alum, both majoring in Business with an emphasis in Marketing and Entrepreneurship.

How did we get into jewelry? 

Well, jewelry has been a part of our lives for as long as we can remember. Our dad moved to Los Angeles in 1990 and opened Vitha Jewelers in Artesia, CA, specializing in 22kt Gold and Diamond Jewelry. He’s been a market leader in the jewelry space and we hope to take his expertise and knowledge to help us grow this new venture! We are both Diamond Certified from GIA (Gemological Institute of America). Kajal works full time at our family store and Payal works in sales.